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	<title>Comments on: The Most Important Asset Your Business Can Have</title>
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	<link>http://www.jasonvanorden.com/the-most-important-asset-your-business-can-have</link>
	<description>Podcasting and social media commentary, tips and resources from podcasting consultant and author, Jason Van Orden.</description>
	<pubDate>Fri, 09 Jan 2009 13:16:27 +0000</pubDate>
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		<title>By: Sire</title>
		<link>http://www.jasonvanorden.com/the-most-important-asset-your-business-can-have#comment-39115</link>
		<dc:creator>Sire</dc:creator>
		<pubDate>Sat, 05 Jul 2008 00:43:58 +0000</pubDate>
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		<description>I always thought that the most important asset a business could have was its employees. They are foundation of any good business and will definitely have an efect on its profitability.</description>
		<content:encoded><![CDATA[<p>I always thought that the most important asset a business could have was its employees. They are foundation of any good business and will definitely have an efect on its profitability.</p>
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		<title>By: BrianK</title>
		<link>http://www.jasonvanorden.com/the-most-important-asset-your-business-can-have#comment-38937</link>
		<dc:creator>BrianK</dc:creator>
		<pubDate>Mon, 19 May 2008 15:56:33 +0000</pubDate>
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		<description>oooh...ooh!!!  Lemme guess!

I'm guessing that you are going to say that the most important asset is your own "house list" of opt-in prospects and previously customers who've actually purchased something.

If this is right, then I would have to agree with you 100%.  The population is what?  6 BILLION and growing?  I've heard that if you add up all the people who have every lived over the years, the current population alive today would be equal to roughly 45% of that number.

The ability to forge relationships with a smaller group (small could be 200, 2,000, or 200,000 depending on your biz...it's ALL small compared to 6 BILLION) so that you become the ONLY choice for your particular product/service.

Business has always been about relationships...but it seems we've forgotten that and steered away starting in the 1960s.

I think that the new technology will enable people to forge relationships anew with their customers if biz owners make the needed changes.  The ones who do will see their biz grow.  Others will suffer.</description>
		<content:encoded><![CDATA[<p>oooh&#8230;ooh!!!  Lemme guess!</p>
<p>I&#8217;m guessing that you are going to say that the most important asset is your own &#8220;house list&#8221; of opt-in prospects and previously customers who&#8217;ve actually purchased something.</p>
<p>If this is right, then I would have to agree with you 100%.  The population is what?  6 BILLION and growing?  I&#8217;ve heard that if you add up all the people who have every lived over the years, the current population alive today would be equal to roughly 45% of that number.</p>
<p>The ability to forge relationships with a smaller group (small could be 200, 2,000, or 200,000 depending on your biz&#8230;it&#8217;s ALL small compared to 6 BILLION) so that you become the ONLY choice for your particular product/service.</p>
<p>Business has always been about relationships&#8230;but it seems we&#8217;ve forgotten that and steered away starting in the 1960s.</p>
<p>I think that the new technology will enable people to forge relationships anew with their customers if biz owners make the needed changes.  The ones who do will see their biz grow.  Others will suffer.</p>
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	<item>
		<title>By: Ian</title>
		<link>http://www.jasonvanorden.com/the-most-important-asset-your-business-can-have#comment-38936</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Mon, 19 May 2008 15:16:13 +0000</pubDate>
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		<description>Great teasers! I look forward to seeing the video.</description>
		<content:encoded><![CDATA[<p>Great teasers! I look forward to seeing the video.</p>
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