Social Media Advice for 2007 from Top Business Minds
This month’s issue of Business 2.0 contains advice for succeeding in 2007 from top business minds. To my delight there are several references to social media. Here are my two favorite quotes.
From Fred Wilson (Managing Partner of Union Square Adventures, an investor in FeedBurner):
Blogging has become a critical piece of my business. At first I really didn’t know what to write about. So I wrote what I was passionate about. I started writing at least one post every day and have done that ever since…the blog acts as an amplifier and a filter. I see many more opportunities, but they are also way more relevant. It makes me a better investor.
From Jeff Hicks (President and CEO, Crispin Porter & Bogusky):
There are three things I think about the most when it comes to making it as a marketer these days. The first one is there’s no amount of money I can pay to get my commercial in front of you, because you can powerfully edit what you spend time with. So my job as a marketer is no longer to interrupt, but to produce content that is so relevant, interesting, entertaining, and involving that my best consumers won’t want to live without it. (emphasis mine)
Here are the "take-aways" as I see them:
- You’re business should be blogging
- Interruption is ineffective and expensive
- You must make pull marketing part of your promotion plans
- Regularly create content that your consumers can’t live without
December 16th, 2006 17:05
JVO,
Couldn’t agree with you more that it is thrilling that the corporate world is finally getting how social media is not just relevant but imperative for 2007 and beyond. Those that get it are increasing in numbers and realize that ROI can come from providing pertinent, useful, and compelling content to their audiences, whomever and wherever they are.
Best,
John C. Havens
podcasting.about.com