Promoting Your Podcast from A to Z - Press Releases
Did you know that the best advertising available in the media is free? The free exposure that comes from an article or interview mentioning your podcast is even more powerful than a full-page ad in a newspaper or a 30-second spot on TV. This kind of promotion is better because it is:
- Free
- Seen by a lot more people
- More credible
To get the same benefits with an ad would cost hundreds to thousands of dollars. Moreover, people read and believe news stories. They’re more skeptical about ads. Press coverage is so powerful that some marketing even tries to mimic it.
You can get your name and your podcast in the newspapers, in magazines and on television, too. You don’t have to throw a tantrum on an airplane, jump up and down on Oprah’s couch or date someone 30 years younger than you, either. You just write what’s new and interesting about your podcast. The media are constantly looking for stories that will interest their readers, listeners or viewers.
What you don’t want to do is call an editor and just say, “Hey, please write about my new podcast.” You have to appeal to the fact that the editors and reporters want to deliver valuable and interesting content to their readers. The media are always in need of stories. You get exposure by giving them what they need.
Find or create a newsworthy story related to your podcast and let the media know by sending them a press release.
In Chapter 7 of Promoting Your Podcast, you’ll discover how to:
- Get the attention of the media with newsworthy stories about your podcast
- Write an eye-popping press release
- Leverage your position as part of the media to get attention
