Portable Media & Podcast Expo: Andrew Baron Keynote
Here are interesting comments from Drew Baron (creator of Rocketboom):
People want content that they can consume efficiently. When he started Rocketboom, he wanted something that was easily digestible and worth people’s time.
You must know who your audience is. Interacting with your audience helps you to get to know them.
Empowering the audience and giving them immediacy really helps in building your audience. For example, they use a wiki (rocketboom.wikia.com) as a forum for discussion. Fans get to participate in the content on the wiki. Their contribution is immediately posted.
Give the audience “belonging.”
