No Love for PodShow at the Corporate Podcasting Summit in London
Their was an interesting panel on podcast sponsorships this afternoon. Actually, the most interesting part was, that on three occasions, the PodShow representative gave what seemed like a “political side step” answer to questions directed at him about numbers and examples from PodShow’s sponsorship campaigns.
One audience member asked for a ballpark figure of how many of PodShow’s podcasters have been able to quit their day job. Another asked to have an estimate of how much podcasters can make with PodShow sponsorships. Now, giving the benefit of the doubt, maybe he really didn’t “have the information with him.” But it seemed to me that he was either poorly prepared or purposefully vague.
Granted, a company has the right to proprietary information. He didn’t need to tell us how much Cali Lewis makes, but it was definitely an opportunity lost for him. The audience was filled with potential clients and he came across as having something to hide. The obvious audience dissatisfaction with his answers was amusing. People kept expressing their confusion on the mic (hence it will be in the recordings now as well). Both Elisabeth McLaury Lewin from Podcasting News and Paul Parkinson from Podcast User Magazine tried to call him on it.
Here was a chance, in front of podcasters and bloggers (i.e. the media) to dispel confusion or misconceptions about their company and it went flying by and just got worse. Though, it was fun to watch.
March 21st, 2007 19:54
[…] (I’m disappointed that I missed that session, especially when I see Leesa Barnes describe it as a “fight scene“! Jason Van Orden thinks it was a “missed opportunity” for Podshow.) Explore posts in the same categories: customerexperience, qbc, cpslondon, podshow, irishblogs, corporate, starbucks, podcasting […]
March 21st, 2007 22:00
[…] Update - Jason provided an excellent summary. Tags: corporate podcasting, james bond, goldfinger, 007, sean connery, podshow, paul colligan, jason van orden, podcast user magazine […]