How to Upgrade to FeedBurner PRO Stats for Free
How would you like to have FeedBurner PRO stats on your podcast or blog, including daily metrics on how many people have clicked on or viewed an item? Well you can have them and for free.
FeedBurner announced this week that their PRO stats are now free (another benefit from the acquisition by Google). But you need to activate the feature first to get the benefit. Here’s how.
1. Log in to your FeedBurner account
2. Click on the name of the feed that you want to upgrade
3. On the left-hand side, click on Item Use
4. Click on Upgrade to TotalStats now
5. On the next page, check the stats features that you want to enable then click the Save button
FeedBurner’s PRO TotalStats offer three additional metrics including:
- Reach: the number of people who have viewed or clicked the content in your feed
- Aggregate Item Use: an overview and history of total item use across your feed
- Single Item Use: views and clicks of a single item over time
Reach is a very interesting engagement-type metric. It’s particularly useful for seeing how many people are viewing the show notes and clicking through to the site. From the FeedBurner blog, here’s an excellent explanation of “Reach.”
While the subscriber number is a measure of how many people have opted in to receive a feed, “Reach” is the total number of people who have taken action
