- There seems to be a natural audience level for each show. The listenership races up to a plateau and then sees a gradual growth that is similar across the network.
- Your transcripts can be a product that is sold or licensed.
- Making money is more than advertising in your podcast. For example, her book is a form of moneizing the podcast.
- She has a set format for the network: one host, scripted, short. People know what to expect.
- She owns the brand. Quick and Dirty Tips is the brand.
- Podcasters are paid. In general she pays a base rate plus additional compensation based on the success of the show.
- Each show promotes another show on the network at the end of the episode. The network cross-promotes itself.
- The network offers resources such as sound production and script editing. The host records the raw content, the rest is taken care of.
- Building a brand has opened doors for her to make money speaking, consulting and writing books.
- 100,000 downloads a month is a good level for running a profitable business.
This entry was posted on Friday, September 28th, 2007 and is filed under General Podcasting Tips, Podcasting Events.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response or trackback from your own site.
October 3rd, 2007 14:18
[…] f