Comments on: FAQs About the Professional Podcasting Course

By: Van Orden To Launch A Professional Podcasting Course | Podcast Fresh

Van Orden To Launch A Professional Podcasting Course | Podcast Fresh — Thu, 16 Aug 2007 15:18:59 +0000

[...] Van Orden,

By: Jason Van Orden

Jason Van Orden — Wed, 15 Aug 2007 23:32:53 +0000

@R. Demers,

There’s no “price-blind offer” because no offer has been made yet. I’ve simply indicated when the entire offer will be posted, which seems the best time to include the price–when you have the detailed list of everything included in the offer.

All the info I’ve provided up to this point has been to let my readers/listeners in on the this process–a little something that seems to work well in this age of digital relationships and social media interactions.

People have been coming to my sites for a long time because they find value in its high-quality information and resources. I don’t need to use “price teases” to get people to pay attention.

By: Sterling

Sterling — Mon, 13 Aug 2007 21:58:15 +0000

@ R.

I had to give a chuckle at this one. “Bad Marketing” is a term that cannot be used unless you know the OUTCOME of the strategy used! How can you know if it is bad?? We just used that strategy and had 30%+ conversion! In a world where you are hoping for a 1% conversion I think the strategy worked like gang-busters! If that is ‘bad’ marketing, count me in!

By: R. Demers

R. Demers — Mon, 13 Aug 2007 17:19:03 +0000

Don’t mean to be difficult, but you, of all people, should understand that ‘teasing’ a price is very bad marketing. That’s why it’s almost never done. How many prospects are going to follow up on a price-blind offer when it’s not clear up front whether or not they can afford it in the first place? Many potential subscribers simply will not make the effort to return to your site to learn the price. You have lost them forever.
…/bob demers