CBS Discovers the Value of Online/On-Demand/Social Media
In a press release today, CBS Interactive President Quincy Smith expressed his satisfaction with the month-old partnership with YouTube that allows for legal posting of certain clips of CBS shows. According to YouTube, the CBS content (which includes highlights such as an exploding semi and an office cat fight) has been viewed 29.2 million times since October 18.
CBS attributes some of the recent upswing in viewership to the online media initiative. This is the kind of action that is going to payoff for companies willing to embrace online/on-demand/social media.
One suggestion for CBS: now make it portable by offering the clips as a video podcast as well. Not only will you cash in on the YouTube crowd, you’ll also claim a slice of those ipod/itunes users.
[via Techcrunch]
