Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

Yesterday Apple sent out an email with important information for those who publish content through the iTunes music store. To make your videos look great on Apple TV, here’s what you need to know.

Render Your Videos at a Resolution of
at least 640×480 (or 640×360)

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AppleTVs are now being shipped giving people access to your podcast in their living room. Are you ready for prime time?

Recently Apple sent out a memo outlining best practices for video podcasters who want to be ready for AppleTV viewing. Here’s what you need to know: (more…)

Below you can download PDF files containing the slides for all six of the presentations I did last weekend in Las Vegas at the National Association of Broadcasting Podcasting Summit. They aren’t the most dynamic slides, so they will have more meaning to those who attended. But you can probably glean some other interesting tidbits of information from them.

Podcasting Metrics

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After a week of jury duty, I’m back in the blogging seat. It was an interesting experience, but it brought several hectic days of playing catch up. Now where was I?

In my last post, I talked about the importance of carefully choosing which format was best for your podcast–audio or video–rather than submitting to any hype or false assumptions. Now I’d like to take a look at the advantages and disadvantages of each format.

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A little while back I was chatting with an audio podcaster. He was excited because he would soon be “upgrading” to video podcasting. I asked about the reason for the change. The answer was: “Because it’s the future.” I didn’t find that to be the best reason for a change.

There’s no doubt that web video has rapidly gained popularity over the past year, especially with the advent of the iPod with video and the hype behind You Tube. The consumption of online and portable video will only continue to grow. But will video replace audio?

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