Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

I’m a bit behind on the punch here, but my mug appeared on Tuesday’s episode of Rocketboom. It’s a nice montage of video comments from PME attendees about what they enjoyed from the event. If you didn’t get a chance to attend, check it out. I think it will give you a taste of the energy that was present.

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My publisher had a booth on the expo floor. I did two singings over the weekend. I was told that we sold every book we had with us at the show. We sold 110+ books in two days. Very exciting. Thank you to all those who dropped by and bought a book or said "hi." Also, a big thanks to StreetIQ and Audible who each sponsored a book signing and bought books to give out.

I had three opportunities to speak while I was in the L.A. area over the weekend:

1. Learning Annex: 10 Easy Steps to Creating Your Own Podcast
2. Podango Unconference at PME: How to Keep Your Listeners Listening
3. PME: Promoting Your Podcast

I have more Learning Annex dates coming up in the NYC area that I will post to the blog soon. The PME recordings will be released over time in the near future. I also have some video of my presentations that I will share.

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Last year I got a little press at the Portable Media Expo. This year I was quoted in the article, but when it came to the photo I was upstaged by a chicken. So now all of the Inland Valley thinks podcasters are freaks. I thought the article was good though.

I’ll be posting my recap of the Podcast Expo later this week over on The Podcasting Underground. Stay tuned.

Here are interesting comments from Drew Baron (creator of Rocketboom):

People want content that they can consume efficiently. When he started Rocketboom, he wanted something that was easily digestible and worth people’s time.

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Interesting snippets from Ronald Moore’s Keynote Speech

He decided that he wanted the Battelestar Galactica podcast to be an honest thing. He would really pull back the curtain and show behind the scenes. He cites the "Black Market" episode as an example where he was blunt about how he wasn’t happy with the final product of the show. He recognized that people who subscribe to the podcast want something new and different and deserve to hear this kind of content.

At first the podcast was just more work. His blog had become a "chore" for him already. But he has come to enjoy making the podcast. Now he looks at it as the final act in creating an episode.

Awesome words of wisdom from Paul Colligan. Forgive the rapid format of my notes, but there are lots of gems below.

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Interesting Snippets from Leo Laporte’s Keynote Speech at the Portable Media and Podcast Expo

Presents the idea that maybe you don’t have to be a “podcast.” If Apple is trying to claim anything with “pod