Learn how to podcast and blog to establish thought leadership, extend your brand and engage your target market

I love FeedBurner for tracking subscriber stats. I don’t like the limited views for my stats in their dashboard (the last 1, 7 or 30 days or all time). Blog Perfume has released a free tool for charting your FeedBurner stats that offers a few more time period options.

To use it you’ll need to enable the Awareness API for your feed. If you use the Feed Count badge on your site, then Awareness is already enabled.

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A couple weeks ago I set up a new site and blog for the Association for the Downloadable Media. Since the launch several of the founding members of the ADM have been blogging on an almost daily basis. You should take a look since there’s some interesting content from a variety of interesting people involved in podcasting.

Here are three posts that I especially recommend.

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The elections for the Association for Downloadable Media are now open. Voting will continue through November 23rd at 12:00 PM EST. If you’re a member, you should have received an email with your unique voting link. Please be sure to vote. If you’re not a member, please consider joining.

I’m running for a position on the eleven-member advisory board. I posted my platform last week. You can view all nominees here.

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Egad! Did your FeedBurner subscriber stats for yesterday (November 3) dive like mine? Well, rest easy. It’s only temporary. Google Feedfetcher failed to report numbers meaning all your subscribers who use Google Reader and iGoogle were not counted. Things should be back to normal when today’s stats are reported tomorrow morning.

Here’s the blog post from FeedBurner about it.

How would you like to have FeedBurner PRO stats on your podcast or blog, including daily metrics on how many people have clicked on or viewed an item? Well you can have them and for free.

FeedBurner announced this week that their PRO stats are now free (another benefit from the acquisition by Google). But you need to activate the feature first to get the benefit. Here’s how.

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Below you can download PDF files containing the slides for all six of the presentations I did last weekend in Las Vegas at the National Association of Broadcasting Podcasting Summit. They aren’t the most dynamic slides, so they will have more meaning to those who attended. But you can probably glean some other interesting tidbits of information from them.

Podcasting Metrics

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UPDATE: Podcasting News offers the thought that “podcasting appears to be somewhere between their Peak of Inflated Expectations and their Trough of Disillusionment.”, quoting Gartner’s Hype Cycle.

Earlier this week I reported on statistics from the upcoming Arbitron/Edison Internet and Multimedia 2007 report. Despite a healthy upswing in people who had heard of podcasting (37% up from 22% in 2006), there was only small incremental increase in the number of people who have ever listened to a podcast (13% up from 11% last year). I’d like to offer further insight and information and then get some feedback on this matter.

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I’ve talked in the past about Headline Animator and I also mentioned it in my book. Not only have FeedBurner been souping up the Headline Animator features, but they’ve also now added stats for tracking it.

It’s been a little while since I added to the series on podcast metrics. We’ve already gone over some of the usual statistics such as downloads, subscribers and bandwidth that give you an idea of the size of your audience. But there are a myriad of other statistics, beyond the size of your audience, that help determine the overall value or success of your podcast.

How Would Your Podcast Sell For?

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You might have noticed a jump in your subscriber numbers in FeedBurner over the last few days. It’s because Google is now reporting the number of people subscribed to your feed using their service. Previously they just checked the feed content without giving this number. This includes people who are using Google Reader as well as Google Personal Home Page.

This will affect both blogs and podcasts since some people are using Google as a podcatcher.

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