JASON
VAN ORDEN::
PODCASTING CONSULTANT
Like most podcasters you’ve probably come across legal questions as you think about how to keep yourself out of trouble. There are many pitfalls that can hit even the smallest of podcasts.
It seems the overall trend in social media tends towards transparency when it comes to disclosure of interests and relationships. If you’re being sponsored by, have been sent something for free by or have a “conflict-of-interest” relationship with a company, then you disclose it in your blog/podcast content.
But what is the policy when it comes to affiliate links? Linking to recommended products & services in exchange for a commission is a potentially lucrative way for bloggers and podcasters to monetize their efforts. But is the affiliate relationship always clear? How explicit do you need to be when mentioning or linking to an affiliate partner in your content?
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jason {AT} jasonvanorden.com
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