Learn how to podcast and blog to establish thought leadership, extend your brand and engage your target market

• There seems to be a natural audience level for each show. The listenership races up to a plateau and then sees a gradual growth that is similar across the network.
• Your transcripts can be a product that is sold or licensed.
• Making money is more than advertising in your podcast. For example, her book is a form of moneizing the podcast.
• She has a set format for the network: one host, scripted, short. People know what to expect.
• She owns the brand. Quick and Dirty Tips is the brand.
• Podcasters are paid. In general she pays a base rate plus additional compensation based on the success of the show.
• Each show promotes another show on the network at the end of the episode. The network cross-promotes itself.
• The network offers resources such as sound production and script editing. The host records the raw content, the rest is taken care of.
• Building a brand has opened doors for her to make money speaking, consulting and writing books.
• 100,000 downloads a month is a good level for running a profitable business.

Notes from the open meeting of the Association for Downloadable Media at the Podcast and New Media Expo.
Susan Bratton: The mission is to provide leadership in this industry to help with setting standards for audience measurement, research and advertising. It’s about helping us make money.

John Havens | Member Benefit Options: These are potential member benefits that can be brainstormed and worked on by the board. (more…)

Join me for networking, food and fun during the New Media Expo at:

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The podcasting event of the year is almost upon us. The Podcast and New Media Expo returns for its third round, this time as a three-day event. If you haven’t made plans yet to attend, I highly encourage you to consider doing so. I’ve attended a lot of trade/industry shows and the ones with podcasters are always the most fun. This is the podcasting event not to miss.

I attended the first two and thoroughly enjoyed myself. Here’s a guide to help you get the most out of the event. (more…)

It’s GO time!

It’s been a long haul, but I’m very excited to announce that the Professional Podcasting Course is finally here and now accepting enrollment!

I know it’s a bit later than Tuesday night, but I had a few last minute details to iron out to make sure the whole process went smoothly (that and the Internet in AK has been CRAWLING the last few days).

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It’s amazing the amount of last-minute work that goes into launching a course. Today is the day that I was going to open my Professional Podcasting Course for enrollment and I’ve been working around the clock to make that happen.

But there have been some last minute changes to one of the critical tools that I’ll be teaching about. Before I offer you the chance to sign up, you need to have all the details about the many topics, tools and strategies that will be covered so you know precisely what you’ll be getting.

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Here are answers to the most commonly asked questions about my Professional Podcasting course and coaching program that opens for limited enrollment on Tuesday.

Q: What kind of course is this?

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I’m currently enjoying the hidden paradise known as Alaska. In between helping my mother (who was recently treated for cancer) and spending some time with family, I’ve been polishing off the final pieces of the course.

We’re getting very close. It’s definitely taken longer than expected to get everything just right. What you may not know is that I’ve been preparing a course for my Internet Business Mastery podcast audience at the same time. Somebody needs to check my head!

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Monday evening I will be participating in a free teleseminar with Bob Baker (one of my indie music promotion mentors) and Dave Jackson of School of Podcasting. The topic is how to promote yourself as an independent musician through podcasting. I imagine any creative types will get valuable info by listening in. In fact, I imagine any podcaster will pick up helpful tips.

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Below you can download PDF files containing the slides for all six of the presentations I did last weekend in Las Vegas at the National Association of Broadcasting Podcasting Summit. They aren’t the most dynamic slides, so they will have more meaning to those who attended. But you can probably glean some other interesting tidbits of information from them.

Podcasting Metrics

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