Learn how to podcast and blog to establish thought leadership, extend your brand and engage your target market

Yesterday I got an email from iTunes indicating that they had revised the categories for their podcast directory.

Here are the important points from the email:

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There’s no lack of podcasting directories. If I blogged about every new one that came along it would get old fast. But this week a new one was launched that deserves mentioning.

ZapZap is a "user-managed podcast episode directory". They list individual episodes of audio and video podcasts for you to browse and "zap". Zapping an episode adds it to your own zaplist and also serves as a sort of popularity meter for other ZapZap users. The more zaps an episode gets the more popular it is. This is a similar system to the popular social news site , Digg.

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Have you considered having your podcast episodes transcribed? I’ll be getting transcriptions for at least one of my podcasts soon. There are a few reasons to consider doing this:

1. Posting the transcriptions to your web site provides rich text content for search engines to index. Most engines do not index your audio. You need regular, quality text content if you want to get search traffic.
2. Some of your listeners will enjoy having a text version to skim, mark up, or keep for reference
3. Some people just prefer to read

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Ad spending is on the rise in the podcasting space. Companies and ad agencies are trying to figure out the best model for leveraging this booming media. How do you choose the right podcast(s) to place your ads in?

Pete Lerma of Clickz Experts shares the method he used for creating a partnership between Travelocity and Rick Steves’ travel podcast. Even though there are several ad networks out there for podcasters, he ended up going with a podcast that he researched on his own. 

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Podtrac, a provider of podcast advertising solutions, released new figures today about podcast demographics. The information comes from online surveys conducted with over 22 million podcast listeners and viewers. Podtrac states that they have the largest database of such information available.

Here’s a summary of the information provided: (more…)

The title of this post is a quote from a great post by Michael Geoghagen, author of Podcast Solutions and a bright entrepreneur.

He talks about how too many podcasters are selling themselves short and accepting ad rates that are much too low. I think he’s right. The problem is that the podosphere is too stuck on the CPM model that the advertisers are used to. This is a new media that deserves new ad models.

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You might have already seen this new report released by eMarketer that has new projections for the growth of podcast listeners and the amount of money going into podcast advertising. You’ll have to lay down $695 to see the whole report, but here’s the gist of what they have revealed:

In 2006: (more…)