Learn how to podcast and blog to establish thought leadership, extend your brand and engage your target market

A couple weeks ago I set up a new site and blog for the Association for the Downloadable Media. Since the launch several of the founding members of the ADM have been blogging on an almost daily basis. You should take a look since there’s some interesting content from a variety of interesting people involved in podcasting.

Here are three posts that I especially recommend.

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Their was an interesting panel on podcast sponsorships this afternoon. Actually, the most interesting part was, that on three occasions, the PodShow representative gave what seemed like a “political side step” answer to questions directed at him about numbers and examples from PodShow’s sponsorship campaigns.

One audience member asked for a ballpark figure of how many of PodShow’s podcasters have been able to quit their day job. Another asked to have an estimate of how much podcasters can make with PodShow sponsorships. Now, giving the benefit of the doubt, maybe he really didn’t “have the information with him.” But it seemed to me that he was either poorly prepared or purposefully vague.

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Michael Geoghegan pointed out that Google will be exhibiting at the Podcast and New Media Expo. Their listing links to this page on AdSense for Audio.

I just read a post by Todd Cochrane (author of the first “podcast how to” book and CEO of RawVoice) condemning the dynamic insertion of ads in podcasts as DOA. I disagree. I think it’s only getting started.

First, a quick definition of dynamic insertion. This simply means that the podcast audio and the audio for the ad are put together on the fly rather than the ad being “hard” recorded into the original audio file. This allows the ad to change over time for the same episode. Now back to Todd’s opinion.

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In Podcasting Metrics Series Part 2, I pointed out the problem with looking at the # of hits to a file for estimating the # of downloads. A single download can result in many hits. The hits stat will always be bigger than the actual number of downloads.

So how can we get a more accurate idea of the number of downloads? Services that offer podcast metrics (e.g. Libsyn, Podpress, Feedburner, Podtrac, RadioTail Ripple etc.) track things such as the IP address of each request to a file to determine how many unique users have downloaded (or at least attempted to download) the podcast file. This leads to a more accurate, although still imperfect, measurement.

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Adam Broitman of Morpheus Media responded to my post on Google AdSense for audio. He asks:

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Yesterday I raised several questions/concerns/thoughts about the realities of a Google AdSense service for podcasts. There’s another big issue I should have mentioned. I haven’t seen it talked about enough in the blog buzz.

How is Google going to measure this thing?

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The rumors have been buzzing in the blogosphere that, before the end of the year, Google will release an AdSense-like service for podcasts and streaming audio. Right now there’s more speculation than details.

This probably means: (more…)

A little while back I wrote about the category changes implemented by iTunes. iTunes had also temporarily removed the Top 100 list for each individual category. Well, now the top 100 lists are back with a bonus feature…

…each category & sub-category gets its own page!

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iTunes has just added a "room" in their iTunes podcast directory titled, "Podcasts on Podcasting." Click here to check it out in iTunes.

If you are looking for new insights from the experts, there are some great shows listed (including yours truly). My question now is, how do you get to this "room" by browsing from the front page of the directory? I found the link posted in the Apple forums. I think the "rooms" idea is great. Maybe they will be adding a room-browsing feature soon.