Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

The first module of the Professional Podcasting Course 2007 was all about the basic of blogs, podcasting and RSS. It contains very non-techie explanations and serves as a foundation for the rest of the course.

For 2008 I’m adding lots of new information to the course and have decided to remove the previous first module and provide it here on the blog for free. Below is the first installment of this entitled, What is a Blog?

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Leesa Barnes brought up an issue that has been on my mind recently. Should your podcast and blog be on the same site/blog? I’m of the opinion that every podcaster should be a blogger as well. And the question of whether to have a separate blog for your podcast is an important one.

In my case I have done both. I have this blog on one site and then I have The Podcasting Underground podcast on another site. In the case of the PodCamp NYC site that I set up, it’s all on one site and blog. Same with Internet Business Mastery. Leesa and I both do this by using a category in Wordpress to separate out your podcast episodes.

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Wordpress 2.1 (aka Ella) is now available. It includes several worthwhile features including a better post editor, more efficient database usage and the latest version of Akismet for comment spam control. Wordpress is what I run this blog on as well as all of my podcasts. It’s an amazing blog platform. Best of all it’s free.

However, I’ve still not upgraded any of my Wordpress sites to the new version. Apparently there are some compatibility issues between the new version of Wordpress and the Podpress plugin that many podcasters (myself included) use to publish their shows. Dan, the creator of Podpress, is currently looking into this issue. You can keep an eye on the situation in the Podpress forums.

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With the global launch of Windows Vista today, RSS is going to get a lot more mainstream. Windows Vista, Internet Explorer 7 and MS Office 2007 all have RSS features incorporated into them. Outlook 2007 users will be able to subscribe to and consume RSS content as easily as they do with their email.

I’ve not personally tried Windows Vista, but from everything I read it’s going to be a lot easier now to for Vista users to detect, subscribe to and consume RSS content–all without needing to even know what RSS is. This is a good thing for RSS content creators and publishers. The more RSS consumption becomes as easy as listening to the radio or using email, the higher up the consumer adoption curve we’ll go.

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