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Notes from the open meeting of the Association for Downloadable Media at the Podcast and New Media Expo.
Susan Bratton: The mission is to provide leadership in this industry to help with setting standards for audience measurement, research and advertising. It’s about helping us make money.

John Havens | Member Benefit Options: These are potential member benefits that can be brainstormed and worked on by the board.

• We will standardize the metrics that the industry will recognize
• Find something the industry can recognize
• Create white papers to help companies integrate new media into their marketing mix
• For indie podcasters, boilerplate documents to help them make contracts and media kits
• An email list for networking

Chris McDonald | Surveys and Research:

• We can become the de facto source for research
• We want to help people understand the benefits of downloadable media
• Aggregate information on the market size and revenue that is being made
• We want to use the power of a larger organization to really collect psychographic and demographic information about podcast audiences
• Primary research costs a lot of money. I am not recommending we spend more than is needed, but we need more members and money to make these kind of things happen.
• We need companies and individuals to become members and to tell others about what we are trying to do

Elections:

• We have 65 members
• We have 21 elected positions to be filled
• We only have 13 nominations so we need more nominations and suggestions for positions
• Committees:
  • Ad Standards
  • Measurement
  • Outreach and Education
  • Terminology Standardization
  • Consumer Insights
• We need people to participate on these committees
• If you want to be elected, we need a 250 written statement of what your background is and what you can bring to the ADM and the industry
• To submit for a position, email this statement to nominations at downloadablemedia dot org
• Deadline is October 8 to submit a nomination
• Nominations will be posted next week
• Elections will be online that members will get a login for
• Chairman Nominations: John Furrier (founded Podtech), Chris McDonald (Wizzard Media), Tim Street (French Maid TV - submitted by Pete Alcorn of Apple iTunes)
• Tim Street: “Thanks for the nomination, but the guy from French Maid TV should not be in charge. This needs to look serious, because it is.”
• Vice-Chair Nominations: Susan Bratton (Started the ADM initiative), Lee Gibbons (Podango)
• Secretary: Matt Snodgrass (Porter Novelli)
• Treasurer: Duncan Perry (COO Podcast.com)
• Advertising Standards Committee Chair: none submitted yet
• Measurement Committee Chair: John Federico (IconNicholson), Matt Snodgrass (Porter Novelli)
• Outreach/Education Committee Chair: John Havens
• Terminology Committee Chair: no submissions yet
• Consumer Insights Committee Chair: no submissions yet
• Membership Committee Chair: no submissions
• Advisory Board Seats: Bryan Moffett (NPR), Mark McCrery (PodTrac), Tom ? (Edison Research), Todd Cochrane (Raw Voice); most of the executive position nominations have also been submitted for this position. More nominations will be posted to the site.

Matt Snodgrass | What can you do?:

• Get involved with your “brain trust”
• ADM does not have a chance of survival without you…the podcasters
• We need international support. Please spread the word overseas
• I don’t want this to be a U.S. group
• Blog and podcast about us

This entry was posted on Friday, September 28th, 2007 and is filed under Podcasting Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.