Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

Kent Nichols, of the very popular and successful Ask a Ninja video podcast, has started a blog. I’d like to add some additional insights to his first post which brings up an important point

In this post I’m going to share with you the strategy that is the most profitable for me as an online content creator. It’s probably not what you’d expect. Then I’ll share with you which podcasting expert quoted me about this out of context, criticized me, then censored my response on his blog.

In Q3 of this year I I used an often overlooked strategy to generate over $70,000 from my podcasts and blog. You might be thinking that I’m referring to advertising or sponsorships. But if you listen to my podcasts you know that I’ve never run a single ad (at the time of writing this post). Yes, advertising is the most talked about monetization method (and quite lucrative for many podcasters), but it is the one I use the least.

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Wednesday night I had the pleasure of participating in a panel for Paul Colligan’s New Media Matters show. Paul, Lee Gibbons (Podango), Tim Bourquin (New Media Expo), Dave Jackson (School of Podcasting) and I had a great discussion about 2007 and what is in store for 2008. I encourage you to listen in when the audio is posted. In the meantime, I’d love to have the take of other online content creators who are in the trenches—you.

Here are the three questions Paul posed to us.

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How to Use a Mixer to Streamline Your Workflow and Increase Production Quality

The Podcast Answer Man, Cliff Ravenscraft, posted this handy video that walks through the mixer setup he uses for recording podcasts. There are three solid things you can learn from this video: (more…)

I love FeedBurner for tracking subscriber stats. I don’t like the limited views for my stats in their dashboard (the last 1, 7 or 30 days or all time). Blog Perfume has released a free tool for charting your FeedBurner stats that offers a few more time period options.

To use it you’ll need to enable the Awareness API for your feed. If you use the Feed Count badge on your site, then Awareness is already enabled.

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NOTE: This article is cross-posted at the Association for Downloadable Media blog.

Building a loyal audience is the goal of any online media creator. To do this requires a steady stream of new listeners to your content. Search engine traffic is powerful since the visitors are targeted and you incur no cost to bring each one to your site. Search engine optimization (SEO) is a set of practices for raising the rank of your site and web pages in the search engines for relevant keywords.

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