Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

I’m updating my Twitter page/feed often with live updates from the Podcast and New Media Expo.

www.twitter.com/jasonvo

• There seems to be a natural audience level for each show. The listenership races up to a plateau and then sees a gradual growth that is similar across the network.
• Your transcripts can be a product that is sold or licensed.
• Making money is more than advertising in your podcast. For example, her book is a form of moneizing the podcast.
• She has a set format for the network: one host, scripted, short. People know what to expect.
• She owns the brand. Quick and Dirty Tips is the brand.
• Podcasters are paid. In general she pays a base rate plus additional compensation based on the success of the show.
• Each show promotes another show on the network at the end of the episode. The network cross-promotes itself.
• The network offers resources such as sound production and script editing. The host records the raw content, the rest is taken care of.
• Building a brand has opened doors for her to make money speaking, consulting and writing books.
• 100,000 downloads a month is a good level for running a profitable business.

Notes from the open meeting of the Association for Downloadable Media at the Podcast and New Media Expo.
Susan Bratton: The mission is to provide leadership in this industry to help with setting standards for audience measurement, research and advertising. It’s about helping us make money.

John Havens | Member Benefit Options: These are potential member benefits that can be brainstormed and worked on by the board. (more…)

On October 31st Yahoo will shut down their podcast directory. I just noticed this on their site.

I can’t say I am surprised. It has floundered for some time and it is just as well. Previously I placed them in my top ten most important directories because…well…it’s Yahoo!.

(more…)

Join me for networking, food and fun during the New Media Expo at:

(more…)

Paul Colligan points out that PodShow is gearing up to put their content on Tivo. I’ve been luke warm about PodShow in the past, but this is definitely an impressive coup for PodShow’s content creators as well as podcasting in general.

For podcasting to bust into the next growth spurt in adoption, consumption needs to be as easy as dialing up the radio or selecting a channel on TV. Well, I’d say this give us more of that which is always a good thing.

(more…)

The podcasting event of the year is almost upon us. The Podcast and New Media Expo returns for its third round, this time as a three-day event. If you haven’t made plans yet to attend, I highly encourage you to consider doing so. I’ve attended a lot of trade/industry shows and the ones with podcasters are always the most fun. This is the podcasting event not to miss.

I attended the first two and thoroughly enjoyed myself. Here’s a guide to help you get the most out of the event. (more…)