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PODCASTING CONSULTANTIn this video interview with JD Lasica at Podcamp West, Michael Geoghegan talks about how to make money with podcasting. He quotes a survey run by Gigavox Media, a company he started with Doug Kaye, in which one third of the podcasters who responded indicated they would like to make their living with podcasting.
Some of the interesting points he makes about how to do this include:
In part 3 of this series on metrics, I stated that measuring unique downloads, while still an imperfect podcast metric, was one of the most popular ways to measure a podcast’s audience size. While filtering your web logs by unique IP cuts out multiple hits from one user, you still don’t know if that user received all or just part of the file. Measuring downloads that are not only unique but also complete results in a more conservative metric than measuring just unique downloads.
This raises two questions:
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