Learn how to podcast and blog to establish thought leadership, extend your brand and engage your target market

A lot of bloggers are putting together a rundown of their best posts of the year. I don’t like doing anything for the sake of jumping on the bandwagon, but I think it’s an insightful and interesting exercise. At the very least it’s a way for newer readers to get caught up on key content.

I made a list of the seven most popular posts (seemed like a manageable number) based on the amount of discussion they generated on and off the blog. Here are the titles and links. Enjoy!

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After a longer than expected holiday break from blogging, I’m back in action with a couple posts to take us into 2007. This first one is on podfading (the phenomenon of fizzling out and ending your show, often abruptly or unexpectedly).

A question was raised on the Podcast Alley forums about how to avoid podfading. After reading my book, a podcaster was worried that a podcast I featured had since ended despite the fact that I thought they were doing things well. It was also pointed out that one of my own podcasts is currently on hiatus and in danger of podfading.

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The Levelator is out of beta now with a slick new look, improved "levelation" algorithm and other additional features. In addition, the license now allows for free commercial use.

The Levelator is available for both Mac OS and PC (Linux to come later). The software automatically adjusts for variations in the level from one speaker to the next. It’s easy drag and drop interface make it a breeze to use.

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I have more to say on this issue of affiliate marketing and disclosure, but in the meantime…check out this video interview with Mary Engle of the FTC on the matter. This was recorded by the coBRANDiT team at the Word of Mouth Marketing conference.
 

A little while back MasterMaq of the Podcast Spot podcast host added some interesting and relevant points about my podcasting metrics series. Specifically, he disagreed with the idea that podcasters should not have to provide complete download stats because this held us to a higher standard than newspaper and other such media. He states:

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I’m excited to announce that we’ve firmed up a time and location for PodCamp NYC. The event will take place on Saturday, April 7th at The New School in Manhattan. The New School’s progressive and forward-thinking philosophy make this an ideal match up. They are very excited for the event as are we.

On another note, The New School will be adding a social media class to it’s roster next semester. Very cool.

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Last night I attended a sing-a-long performance of Handel’s Messiah. However, this was no ordinary concert.

For those who are not familiar with this musical piece, it consists of several movements performed by an orchestra, four soloists and a chorus. My wife sang the alto soloist part.

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Today Digg launched (in beta of course) their new podcast listings. Now you can submit and digg your favorite podcasts. They provide for digging and submitting both the feed and individual episodes. This includes the usual digg-style voting and discussion threads.

This could prove to be a valuable resource for finding quality content online. As more and more podcasts hit the Internet (over 100,000 now), portals and search tools such as this will be increasingly important for helping consumers find relevant content.

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This month’s issue of Business 2.0 contains advice for succeeding in 2007 from top business minds. To my delight there are several references to social media. Here are my two favorite quotes.

From Fred Wilson (Managing Partner of Union Square Adventures, an investor in FeedBurner):

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