Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

I’ve been watching and waiting for awhile to see what PodShow’s grand scheme is. Of course they want to be a media network that provides a number of quality media properties. They also have the Podsafe Music Network–a great service but horrible web site. No one thing they have done has really blown me away.

Now they’ve launched PodShowPro and I have to say that I don’t get it. I have a simple business philosophy when it comes to a web page, service, marketing…whatever. The purpose should be clear. When I visit a site, the purpose should be clear. What is being offered (benefits) should be clear. What they want me to do (call to action) should be clear.

(more…)

A little while back I wrote about the category changes implemented by iTunes. iTunes had also temporarily removed the Top 100 list for each individual category. Well, now the top 100 lists are back with a bonus feature…

…each category & sub-category gets its own page!

(more…)

Do you want a free way to call anybody in the world and record an interview from your computer? Gizmo Project is the answer.

Skype competitor Gizmo Project announced yesterday that they are now offering free calls from your computer to any land line or mobile in 60 countries. Earlier this year Skype announced free calls in Canada and US until the end of 2006. I imagine Skype will have to rethink their strategy now. I’m not sure how Gizmo Project can offer this or what their business model is, but it’s sure to shake things up when it comes to Internet telephone.

(more…)

About.com has started a new section on podcasting where I was recently interviewed by editor, John Havens. You can read the interview on podcast promotion here.

I make a habit of checking the latest content from John with my regular web rounds in the morning. John has been creating some great content. I’ll be commenting on some of his other bits in the near future.

I just watched the latest episode of one of my favorite video podcasts, Four Eyed Monsters. I relish every moment that Susan and Arin produce.

The podcast documents the process of taking their independent film on the festival circuit and through DIY distribution. The show has earned them a large group of rabid fans nationwide. The most recent screening of their film sold out, earning them more dates at the IFC Center in NYC. This is all happening as a result of their podcast.

(more…)

Dan Kuykendall is host of Mighty Seek, a podcast on Web Application Security. You might know him as the creator of Podpress, one of the best podcast publishing systems available (and it’s free). But that’s not what this post is about.

I wanted to share with you something that Dan is doing to enhance the experience of listening to his podcast. In what he’s calling the "Hands On Series", Dan talks about specific ways that hackers can take advantage of weaknesses in web apps. During the show, listeners can experience things first hand on a special "hack me" site that Dan created. All the information needed to play along is included in the show notes.

(more…)

iTunes has just added a "room" in their iTunes podcast directory titled, "Podcasts on Podcasting." Click here to check it out in iTunes.

If you are looking for new insights from the experts, there are some great shows listed (including yours truly). My question now is, how do you get to this "room" by browsing from the front page of the directory? I found the link posted in the Apple forums. I think the "rooms" idea is great. Maybe they will be adding a room-browsing feature soon.

(more…)

Yesterday I got an email from iTunes indicating that they had revised the categories for their podcast directory.

Here are the important points from the email:

(more…)