Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

There’s no lack of podcasting directories. If I blogged about every new one that came along it would get old fast. But this week a new one was launched that deserves mentioning.

ZapZap is a "user-managed podcast episode directory". They list individual episodes of audio and video podcasts for you to browse and "zap". Zapping an episode adds it to your own zaplist and also serves as a sort of popularity meter for other ZapZap users. The more zaps an episode gets the more popular it is. This is a similar system to the popular social news site , Digg.

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Have you considered having your podcast episodes transcribed? I’ll be getting transcriptions for at least one of my podcasts soon. There are a few reasons to consider doing this:

1. Posting the transcriptions to your web site provides rich text content for search engines to index. Most engines do not index your audio. You need regular, quality text content if you want to get search traffic.
2. Some of your listeners will enjoy having a text version to skim, mark up, or keep for reference
3. Some people just prefer to read

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I recently bought my first Mac. I’ve defected…well, not 100%. I still use my PC quite a bit as well. I got a 17" Dual Processor Intel iMac. I have to say…I love it! Apple provides an "experience" when you use their computers. MacOS is incredible. The people at Apple pay attention to details and aesthetics that you just don’t get on a PC.

The reason for the Mac purchase was to be more familiar with podcasting on both platforms. Many podcasters use Macs. I’ll be talking about podcasting for PC and Mac in my second book (my first book, on promotion, works independent of what computer you use).

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One of my podcasts, Internet Business Mastery, has started to surpass it’s daily bandwidth limit. Of course, in the end, this is a good thing. It means our audience is growing. We’ve had a couple months where the subscriber numbers have doubled. But it also means our host keeps shutting down the site.

After being shut down twice for having too much traffic, we decided it was time to change something. We signed up for a Libsyn account.

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Ad spending is on the rise in the podcasting space. Companies and ad agencies are trying to figure out the best model for leveraging this booming media. How do you choose the right podcast(s) to place your ads in?

Pete Lerma of Clickz Experts shares the method he used for creating a partnership between Travelocity and Rick Steves’ travel podcast. Even though there are several ad networks out there for podcasters, he ended up going with a podcast that he researched on his own. 

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