Learn how to podcast and blog to to establish thought leadership, extend your brand and engage your target market

I’m sitting in my favorite neighborhood cafe on the Upper East Side of New York City where I live. There are some French speakers sitting next to me. I love New York for all the cultures I rub elbows with on a daily basis. I’m finding myself distracted since I understand French and love the sound of the language.

But the real reason I came here is to write my book on podcasting. I needed a change of scenery to get the juices flowing. I haven’t been very vocal about this book yet, but, suffice it to say, there are ideas in it that I’ve not seen in any other book (or site) on podcasting. I’m really excited about it. I’ve been writing this at a feverish pace to get it out on schedule but still pack as much content in as possible.

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I just watched two demo vids for an upcoming “real-time” podcast production application for Macintosh called

My interview with Shure Microphones on podcasting is now available online. They also posted the musician version of the Podcasting 101 article based on my consultation and tutorials. Check it out and you’ll get to see a picture of me on stage with my old band.

I answer questions such as: (more…)

Podcasting, for me, is fundamentally based on a listenening experience of control and convenience. The listener controls when, where and how they listen to the program.

(Podcasting is also based on the social media revolution and dissillusion with the mainstream “one-way-pipe” media that has spoon fed us for years now, but I want to focus on the control/convenience in this post.)

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I just noticed that one of my podcasts, Podcasting Underground, is featured on the front page of iTunes’ podcast directory with other great podcasts on podcasting. I’m going to stop now before this post gets any more alliterative.

Shure Microphones publishes two newsletters, one for musicians and one for houses of worship. They contacted me recently to get help for their upcoming podcasting issues.

The house of worship version contains a podcasting primer and is now available online:

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The title of this post is a quote from a great post by Michael Geoghagen, author of Podcast Solutions and a bright entrepreneur.

He talks about how too many podcasters are selling themselves short and accepting ad rates that are much too low. I think he’s right. The problem is that the podosphere is too stuck on the CPM model that the advertisers are used to. This is a new media that deserves new ad models.

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This question is certainly on many podcasters minds. Whenever this question is posed, I follow up with another question: “Are we talking about entertainment or information (infotainment)?” I have a different answer for each.

Of course, in entertainment, someone like Ricky Gervais is going to have an easier time of building an audience willing to pay for what he has to offer.

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You might have already seen this new report released by eMarketer that has new projections for the growth of podcast listeners and the amount of money going into podcast advertising. You’ll have to lay down $695 to see the whole report, but here’s the gist of what they have revealed:

In 2006: (more…)

Have you searched for your podcast in the iTunes Music Store lately? Considering iTunes get’s by far the most traffic of any podcast directory and searching is by far the easiest way to find podcasts there, I HIGHLY suggest you try it. Does your podcast show up for phrases that your potential listener is likely to search for?

How do you go about landing such a coveted top slot? Try searching for the phrase internet business and notice that my podcast, Internet Business Mastery is one of the top listed podcasts in the results. Having this top search slot has greatly increased the number of subscribers we get from iTunes (or any other podcast directory for that matter). So what’s the secret? I hesitate to say anything more, but…

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