17 Reasons Why Podcasting is a Perfect Interactive Marketing Tool
Not only is interactive/permission marketing more effective than the usual garbage we are exposed to daily, pretty soon it will be the only way to get anybody’s attention. Here are 17 reasons, in no particular order, why podcasting should be a part of your interactive marketing campaign:
- It gives the consumer what they want: control & convenience (portable, on-demand, time-shifted, etc.)
- It allows you to speak directly to the consumer without any filters, middlemen or other barriers
- It creates a conversation
- The consumer chooses to receive and listen to it (permission)
- It gives you credibility (expert factor)
- It starts/maintains a relationship
- You don’t have to pitch the media…you are the media
- You give (offer valuable content) before you get (pitch your product or service)
- It keeps the consumer engaged on a regular ongoing basis
- It brings your voice, your story, & your personality to the consumer
- It is (or should be) honest and transparent
- It’s conducive to receiving feedback (voice comments, blog comments, etc.)
- It’s inexpensive
- It’s new and interesting
- Your competitor is probably not doing it….YET
- It doesn’t just deliver a return on investment (ROI), it also gives you return on INFLUENCE
- It’s fun
In the spirit of this, I’d love to hear examples of how you’ve used your podcast or blog for interactive marketing. Please feel free to share in the comments.
November 30th, 2006 05:02
[…] November 30th, 2006 (Podcast Episodes) Episode 18 [35:02m]: Play Now | Play in Popup | Download podPressPlayerToLoad(’podPressPlayerSpace_40′, ‘mp3Player_40_0′, ‘300:30′, ‘http://www.podcastingunderground.com/podpress_trac/play/40/0/TPU18.mp3′); In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen to podcasting. I also share 7 reasons why podcasting is a perfect interactive marketing tool. This segment is based on a blog post from my podcasting tips blog. Finally, I share another podcast promotion tip. […]
December 8th, 2006 19:45
[…] As a sort of experiment, I’ve decided to cross-post show notes from episodes of my podcast for podcasters (The Podcasting Underground) here on this blog. These will be text only posts. The MP3 enclosures won’t be included in this feed. To receive the podcast files automatically you’ll still need to subscribe to The Podcasting Underground feed.I know a lot of listeners consume podcast content without subscribing to the feed, so it seems like a good idea to point to it in as many places as I can. And so…here’s the latest episode:The Podcasting Underground #18In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen to podcasting. This includes several comments sent in by listeners. I also share 7 reasons why podcasting is a perfect interactive marketing tool. This segment is based on a blog post from my podcasting tips blog. Finally, I share another podcast promotion tip.Click here to listen now […]